APP - Dynamic Plan
Advantage Power Pricing - A new way to comfortably save on electricity
  Program Updates  FAQs  1-844-952-5291

We don't want you to give up the comforts you love. That's why we're always working towards a way for you to live better while saving on your energy bill. Advantage Power Pricing (APP) gives you options to do just that. Originally launched May 1, 2015, this program has been improved with new options and features, and extended to run until October 31, 2019.

The registration for this plan is now closed. We successfully registered approximately 3,000 customers in York Region and Simcoe County who will be part of APP-Dynamic until October 31, 2019.

As a participant in the APP-Dynamic plan, your participation in the program will end on October 31, 2019. After this date, you will be billed for electricity usage according to the standard Time-of-Use pricing and schedules.

Tell us what you think!

We would like to give you the opportunity to tell us about your experience with APP-Dynamic. Your feedback will help us to improve our customer engagement efforts and may also help inform decisions about future electricity pricing in Ontario.

Please take a few minutes to complete the feedback survey. All survey responses are anonymous and your personal information is protected by Alectra’s Privacy Policy.

How does the program work?

During the period of March 1, 2018 – October 31, 2019, your electricity costs will be based on APP-Dynamic rates. On your monthly reports, you’ll be able to see how these costs compare to Time-Of-Use rates, and understand whether your bill is higher or lower each month depending on when you used electricity.

While your regular Alectra Utilities bill will still show costs under Time-of-Use rates, there will be an adjustment on your next bill that will match the cost shown on your monthly report. For example, you will receive your first monthly APP report in June 2018 for the period beginning March 1, 2018. The report will indicate how much you saved for that period. Your next Alectra Utilities bill will be adjusted by the amount indicated on the previous months' report.

While we designed this program to create opportunities for customers to reduce their electricity costs, some customers could pay more. Customers are advised to monitor their bill savings and electricity consumption profile using their monthly report and the web portal, and assess opportunities to shift consumption to lower-priced periods. These tools can inform customers whether to stay in or opt-out of the program. Customers are not obligated to stay in the program and can opt-out at any time.

Tools available to you to maximize your savings from APP-Dynamic

There are a number of tools available to you to maximize your benefits with APP-Dynamic:

For more information about these tools, please visit the APP-Dynamic Frequently Asked Questions.

More details about the APP-Dynamic Plan

APP-Dynamic features a variable On-peak period from 3:00 p.m. – 9:00 p.m. on non-holiday weekdays. All other hours remain at Off-peak rates, which are much lower than standard Time-of-Use rates. This means you're paying a lower price over more hours, giving you a more convenient schedule and the opportunity to reduce costs.

Advantage Power Pricing - Dynamic: Weekday price schedule

APP-Dynamic Plan Rate Schedule

Current Time-of-Use: Summer weekdays (May 1, 2019 - October 31, 2019)

Summer Time-of-Use Chart - Weekdays

For both the APP-Dynamic and the Time-of-Use rate plans, weekends and holidays are always Off-peak.

The APP-Dynamic Off-peak rate is 25 per cent lower than standard Time-of-Use rates and is in effect for 82 per cent of the time - 18 hours on weekdays, and all day on weekends and holidays.

APP-Dynamic: Percent of hours for each price tier

During the On-peak period, either the Low, Medium or High rate is in effect. In each season (Winter: November 1 – April 30; Summer: May 1 – October 31), approximately 50 per cent of days will have the Low price, 30 per cent will have the Medium price, and the remaining 20 per cent will have the High price. The table below summarizes the number of days that you can expect in each season.


APP-Dynamic Price Period

Off-peak (weekends, holidays)

On-peak - Low

On-peak - Medium

On-peak - High

Approximate # of days per season





The price on any given day will be communicated via email or text message on the previous day. Daily prices are based on electricity system conditions. There is also a Critical Peak price that is in effect for four hours on the six highest demand days each season. A minimum of two hours’ notice will be given before a Critical Peak pricing period. The price during Critical Peak periods is 50.0¢/kWh.

During each season, you should expect approximately 25 High priced days. For the Winter season, the months of December, January and February tend to have more High days than November, March and April.

Summer and winter rate periods

With Advantage Power Pricing – Dynamic Plan, the price schedule is the same in both winter (November 1-April 30) and summer (May 1-October 31). No matter which season, on weekends and holidays the Off-peak rate is in effect all day. Prices in Advantage Power Pricing may change to coincide with any changes to Ontario’s Regulated Price Plan – customers will be informed in advance of any changes to the plan.


Additional Resources

For more detailed information, please review the additional resources below:

  Program Updates  FAQs  1-844-952-5291

Ontario Energy Board
This is one of a series of pilots under way across Ontario led by the Ontario Energy Board (OEB) whose mandate is to promote a sustainable and efficient energy sector that provides consumers with reliable energy services at a reasonable cost. With the participation of utilities and their customers, the OEB’s goal with these pilots is to test different electricity price plans designed to give greater consumer control and help Ontario’s power system run more efficiently.