Advantage Power Pricing
Advantage Power Pricing - A new way to comfortably save on electricity

We want to help you take charge of your electricity costs, and give you options that make life easier for you. That's why we've designed Advantage Power Pricing (APP), a new trial electricity pricing program that empowers customers to save on energy costs.

Pick a program that fits with your lifestyle, and you can reduce your costs — without sacrificing comfort. You'll also be helping to reduce the production of carbon-intensive electricity — it's a win for you and for the environment! In addition, you can get an incentive by enrolling your existing or new smart thermostat to help you manage your energy costs.

Risk-Free Trial Period Extended!

Originally launched May 1, 2015, the Advantage Power Pricing program has been extended to run until February 28, 2019 with new options and features. It is a voluntary program, and customers can end their participation at any time by contacting our Customer Care Centre at 1-844-952-5291. The risk-free trial period has been extended until February 28, 2018, so you have more time to try a plan and see if it’s right for you.

Dynamic Plan

 
  SIGN UP  LEARN MORE  1-844-952-5291
 

With a convenient schedule that lets you reduce costs, APP-Dynamic features an On-peak period from 3:00 p.m. - 9:00 p.m. with a variable rate, and lower Off-peak rates than standard Time-of-Use pricing. A Critical Peak price period occurs for up to four hours on the six days with the highest demand in each of the summer and winter seasons.

Advantage Power Pricing - Dynamic: Weekday price schedule

 
APP-Dynamic Plan Rate Schedule
 

Overnight Plan

 
  SIGN UP  LEARN MORE  1-844-952-5291
 

Ideal if you're a shift worker or have an electric vehicle, APP-Overnight gives you a window (12:00 a.m. - 6:00 a.m.) with an extra low rate for electricity. On-peak rates are slightly higher to compensate for this discount.

Advantage Power Pricing - Overnight: Weekday price schedule

 
APP-Overnight Plan Rate Schedule
 

Thermostat Incentives

To help maximize your savings from the program, Alectra Utilities offers support to provide additional features for smart thermostats while helping the electricity system avoid high peaks. You can get an incentive of $75 by enabling this feature through your smart thermostat, while also making it easier to reduce your costs.

A limited number of eligible customers could receive free installation of a new Energate Foundation thermostat instead of the $75 incentive.

Visit our APP Technology page for more information.


Ontario Energy Board
This is one of a series of pilots under way across Ontario led by the Ontario Energy Board (OEB) whose mandate is to promote a sustainable and efficient energy sector that provides consumers with reliable energy services at a reasonable cost. With the participation of utilities and their customers, the OEB’s goal with these pilots is to test different electricity price plans designed to give greater consumer control and help Ontario’s power system run more efficiently.